Cornwall’s Innovative Digital Marketing Company
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To develop or have a digital marketing business devise a local search engine strategy is critical. Local search engine optimisation has the potential to bring you a lot more customers.
Do you have a website and are often wondering why more customers don't contact you through it?
Perhaps having a website and attracting clients has not been successful for you.
Maybe you are still relying on good old yellow pages, local radio or advertising in local newspapers.
Do your competitors' websites appear higher in Google for searches that are related to your business?
Would you like more customers finding you online but you can't seem to connect with them?
Trying to gain visibility for your website when most businesses are attempting to do the same will more often than not be an uphill battle. There are often hundreds of competitor websites to go up against, which means your business website can end up stuck on page two of search results or beyond meaning it will go unnoticed by potential clients.
There are still a few local business searches for certain areas that have very low competition and a page one result can be achieved simply by creating a website with a few correct keywords but generally, there is a lot more involved.
Creating an online business strategy that pushes your website to the top of Google is why ISD (In Search Digital) exists. Having the expertise to put in place all the factors required to rank on Google takes a lot of time, testing and developing.
Why In Search Digital – The Internet Marketing Company That Is Key To The Growth Of Your Business
We have been involved in internet marketing since around 1999, prior to Google coming to prominence. Digital marketing or SEO has seen many changes since that time and we have been constantly keeping track of the ever-changing algorithms that Google has to offer. Reading Google patents
and interpreting them to adjust our strategies has allowed us to keep our clients at the top.
We are constantly developing to ensure your success. We will devise a customised integration of various methods that would be aimed at your website's strengths to enable progression in the search engines. All of our techniques will be adhering to a strict code of content so you can be sure your website will remain in good standing with Google.
We will not use any detrimental SEO methods that some digital agencies do unfortunately still use. These SEO companies, and there are many, are what gives digital marketing a bad name. Practices such as link building tools, fiverr gigs and outsourcing could all mean the agency you are using search engine optimisation is having an adverse effect on your website.
The Digital Agency Search Engine Coding For 2019 And Beyond
The year 2019 will see a massive change in the way all online marketers will need to optimise websites for Google's new algorithm. This will see the biggest shift by Google since Penguin 1.
This began around October 2018 with a new core update named the medic update. At first, it was rolled out for certain industries, the biggest effect was in the health niche. Google will be rolling out this core update across all niches throughout 2019.
Google is gearing up for artificial intelligence and there will be a focus on 4 areas.
1. Image recognition - think Google lens
2. Fraud detection - identification
3. Recommendation system - behaviours and interactions
4. Speech systems - voice search
If you use Google assistant on your phone and ask it a question, Google is using a command engine which is a different database to its main search engine.
When you ask a question you are first accessing the artificial intelligence engine - Google assistant and
all the command engines. This machine will accept commands and affordances that will offer you a search and compare two datasets to provide a smarter machine. The old style SEO is changing from what has worked previously and while will still work for a while, will start to become less effective. Here at In Search Digital innovation is constant and we are able to optimise and code for this new core role out.
SEO Cornwall – Why Search Engine Marketing Is Essential
Smartphones are everywhere and people are using them as well as tablets, laptops, and PCs to search for products, services and local businesses.
If you are yet to have optimised your business for Google's local search then you are absolutely failing to take advantage of a major opportunity. There should no longer be any debate that search engine marketing has the potential to bring you more customers.
Consider these statistics -
97% of people have searched online to find a local business
92% of people are picking a business on the first page of Google
88% of people searching for a local business from their mobile will call or visit that business within 24 hours
86% of people use Google maps to find the location of a business
46% of all the searches made on Google are from those looking for local information
Search engines beat social media by more than 300% as a source of traffic.
Cornwall Search Engine Optimisation Experts
An organic SEO digital marketing customised campaign is an in-depth process designed to keep evolving to match the ever-changing Google algorithms of which there are often hundreds of updates every day. A website needs constant sculpting and massaging to react to these shifting priorities which will enable you to stay ahead of the competition.
We take what should be the basic concepts that are a part of an SEO campaign and enhance many to create a website
that Google will want to rank highly. These include onpage website set up, SSL, site speed, metadata, social properties, citations and other link building (read about new algorithm).
There are other areas which can become very advanced compared to what you might call standard optimisation and these are -
GMB - Google My Business
AMP - (Accelerated Mobile Pages)
Schema - Schema markup is a semantic vocabulary that in basic terms allows the search engine to better understand and show visitors what your site is about.
Our expertise also lies in website recovery and penalty checks.
Panda/ Penguin Penalties - These Google updates will effect a sites ability to rank. We need to ensure either of these are not throttling your websites ranking positions by performing a site check and detox if required.
And of course the latest core update.
Google Medic Update - This was a massive update and the most important since Google's Penguin update. Google's co-owner Sergey Brin's DIPRE patent has already been eating away at traditional SEO tactics and existing rankings will continue to decline.
Best Online Digital Strategy For SEM
Google, Bing, and Yahoo are used by millions of people daily to search for services or for researching products so they can make a more informed decision before choosing which service to use or what product to purchase. This traffic will only visit your website if they can find it for the keyword that is being searched for. Being on the first page for any given keyword is the only place anyone is going to find you. A website ranking on the first page in some industries can be worth tens of millions of pounds per year.
To determine what a particular keyword's value is the Total Search Market Value can be used. This is calculated by the number of visitors multiplied by the cost per click. Those keywords with a high buyer intent can see millions of monthly visits to a website when ranking in the top 3 - 5 positions in Google.
Contact us to start your campaign.